Starting or growing your digital business can be a road fraught with challenges at every turn, but digital platforms like Kajabi or ClickFunnels provide excellent marketing solutions all wrapped up in one suite of tools.
If you’re dreading the thought of diving into the granular details of the Kajabi vs ClickFunnels choice, there’s no need to stress!
We’ve done all the research for you, and our guide on ClickFunnels vs Kajabi will help you expedite the choice between these two digital marketing platforms. Whether you are a digital course creator, an online coach, or an e-commerce store owner, this guide will help you start a new chapter in the story of your business.
Let’s dive into the difference between each of these platforms.
What’s the Difference Between Kajabi and ClickFunnels?
Let’s begin by putting your mind at ease - Kajabi and ClickFunnels are both exquisite choices to support your business, so you can’t go wrong with either option. Each platform provides you with the essentials you will need to help you streamline your marketing endeavors, serving as a launching pad for digital products and sales.
We will need to go a bit deeper to help you figure out the best choice for you. The specific marketing requirements of your business will ultimately decide the debate of Kajabi vs ClickFunnels, so you’ll want to read this guide with your business model in mind to get the most out of it!
We’ll begin our guide by exploring what each platform offers.
What is Kajabi?
Kajabi is an all-in-one digital marketing platform that allows users to create, market, and sell online courses, digital products, coaching, premium memberships, and more!
Kajabi’s feature list is comprehensive, and everything is designed for users to create professional websites, sales pages, and email campaigns without requiring extensive technical skills.
That’s because Kajabi offers a range of customizable templates and themes that outperforms site builders like Wix and Squarespace, all wrapped up in a seamless user interface.
Kajabi also provides simple integrations with email marketing apps and an extensive suite of analytics that help you stay on track with the performance of your business.
Ultimately, Kajabi’s bread and butter is in digital course creation. It is in a class of its own when it comes to building comprehensive courses that help provide a unique learning experience for your students.
If you have worked with other course creation and marketing platforms, you can also check out our blog to get an idea of how Kajabi stacks up to the other big names on the market. We have deep-dive articles comparing Podia vs Kajabi, Kajabi vs Kartra, Thinkific vs Kajabi, and Mighty Networks vs Kajabi to help you discern the best option for your business.
What is ClickFunnels?
ClickFunnels is ideal for anyone who wants to create and manage sales funnels for their business. It's particularly well-suited for entrepreneurs, marketers, and small business owners who want to increase their sales and conversions by optimizing their sales funnels.
If the name didn’t give it away, sales funnels are the specialty of ClickFunnels.
ClickFunnels can be used to sell physical products, digital products, and services, and its suite of tools helps businesses automate their sales processes. If that sounds daunting, there’s no need to worry, as ClickFunnels comes jam-packed with customizable templates and themes that won’t require any technical know-how to flourish.
ClickFunnels also offers versatility with integrations, working effortlessly with major sales and marketing tools like HubSpot and Salesforce. The automated sales funnels provided by ClickFunnels are also backed by exhaustive analytics through Google Analytics and Tracking Pixel, allowing you to assess every aspect of your funnels in complete detail.
ClickFunnels vs Kajabi: Which One to Use to Build & Grow Your Brand
It’s clear that both Kajabi or ClickFunnels are innovative tools that will help grow your business while saving you from any technical headaches. Comparing Kajabi vs ClickFunnels starts with keeping the unique needs of your business in mind to find the best fit.
To begin, we’ll need to establish where the two are similar to help you narrow down your choice…
First, How Are They Similar?
ClickFunnels and Kajabi’s similarities are numerous. Each platform is chock full of game-changing features like customizable templates and app integration that serve as a simple way to eliminate the need for tech know-how. Customizing your landing pages and funnels to fit your business is seamless on either platform, so you can put those coding books away.
Both platforms also offer top-of-the-line customer support and knowledge tools to assist you throughout your journey. Each website has dedicated teams and offers several ways to reach out for help, from emails to phone calls and even support tickets.
Kajabi and ClickFunnels also both offer 14-day free trials and similar pricing for their entry-level tier of plans, allowing you to explore the platforms and discern their differences with first-hand experience.
Pricing is a great place to start unpacking the differences between Kajabi vs ClickFunnels, so let’s explore how each platform’s plans work in detail.
Pricing & Plans Comparison
Both platforms have their pricing separated into three tiers of plans, so we’ll need to look closer at the features that come packaged along with them. As a note, each platform also has a discount when you purchase their plans at an annual rate, so be sure to take advantage of this to maximize your marketing budget.
Kajabi’s three tiers are Basic, at $119/month, Growth, at $159/month, and Pro, at $319/month. Kajabi’s Basic plan comes with three products and pipelines, along with unlimited landing pages and marketing emails. The Growth tier adds 24/7 chat support and allows for 15 products, while the Pro tier grants you two extra websites and up to 100 products and funnels
ClickFunnels’s three tiers are Basic, at $127/month, Pro, at $157/month, and Funnel Hacker, at $208/month. The Basic plan comes with one website, three courses, and 20 funnels, along with an unlimited amount of products. The Pro plan gives you access to 100 funnels and 15 courses, along with access to their theme editor.
Funnel Hacker grants you an unlimited amount of funnels, along with access to their advanced suite of analytics.
While both platforms offer vital features to help you grow your business, ClickFunnels offers access to more funnels, while Kajabi’s 24/7 support is a lovely quality-of-life feature.
You can expect to pay similar amounts for the initial tiers of each platform, but there is a significant difference when comparing the highest tier of plans. ClickFunnels’ Funnel Hacker costs more than $111 less per month, giving the platform an edge in the pricing debate.
Funnel Building & More Marketing Capabilities
Both platforms offer extensive marketing suites, so the choice of ClickFunnels vs Kajabi comes down to the specific needs of your business.
Sales funnels are the primary focus of ClickFunnels, as the platform provides a wide variety of ways to craft and optimize high-converting funnels. ClickFunnels comes with a drag-and-drop funnel builder and additional customizable templates that allow you to create upsells and downsells with ease.
The marketing platform provided by ClickFunnels doesn’t stop there. There are also advanced features like A/B testing and customizable tracking codes that can help you tweak your funnels. These tools are bolstered by the presence of a comprehensive analytics suite that is perfect for business owners looking to optimize the details of their funnels.
Kajabi is no slouch either when it comes to funnel building, despite its focus on course creation. The funnel builder on Kajabi is effortless to use and even features pre-written email sequences that you can quickly tweak to optimize your sales funnel.
We recommend opting for ClickFunnels if you want detailed control of your SalesFunnel with advanced analytics. At the same time, Kajabi is easy to use and can help you streamline your funnels in just minutes, making it a strong choice in its own right.
Online Courses, Memberships, & Other Digital Products
Kajabi’s main calling card is its specialty as an all-in-one platform for online courses. Uploading a pre-built course is simple with the platform’s drag-and-drop course builder, and you can also create a course from scratch with numerous options.
Adding unique features like quizzes, surveys, and in-depth assessments is simple when you use Kajabi. This allows you to offer novel courses that teach knowledge in both audio and video format, all without needing to learn how to code to get started.
In fact, most Kajabi learning courses can be crafted in just hours. It is also simple to create membership tiers and offer additional products along your sales funnel without switching platforms.
ClickFunnels’ capabilities are not as comprehensive for online courses, as you may need to upload videos and audio off-site or even invest in a different course-creation platform to sell your digital courses if their templates cannot satisfy the needs of your business.
However, ClickFunnels still has a robust selection of tools to make selling online memberships and digital products like e-books easy. ClickFunnels can also offer physical products, and the platform’s potential to help e-commerce businesses convert sales is unmatched.
We prefer Kajabi vs ClickFunnels when it comes to creating online courses thanks to the quality-of-life features specific to Kajabi. Still, ClickFunnels is no slouch either - and it’s an amazing choice for businesses that also sell physical products.
Features For Creators
ClickFunnels and Kajabi offer many options for creators to tweak their digital products to their liking. The difference between the two lies in how each platform helps content creators.
Kajabi is exceptionally versatile, helping educational content creators craft courses without needing years of programming experience. The course creation features are nearly endless, allowing you to fully customize the learning process for your community.
While their robust suite of funnel optimizations is still their calling card, ClickFunnels offers a few essentials to help creators make the most out of their courses. The templates provided by ClickFunnels are simple to use and help creators grow their brands.
What About the Experience For Your Customers or Community?
Each platform has features that help business owners craft memorable and engaging experiences for their users, so choosing between ClickFunnels vs Kajabi depends on how you want to grow brand loyalty with your customers.
Kajabi is optimized for high-quality audio and video content and comes with features to help students stay on track with their course progress. There are also community features in place to allow for consistent interaction between students and the course creator, which serve to build the community around your brand.
The email marketing platform built into ClickFunnels allows businesses to stay in touch with their customers no matter where they are along their buyer’s journey. Thanks to ClickFunnels’ focus on optimizing sales funnels, the platform allows businesses to offer upsells and downsells that provide extra value to customers, which helps to build brand loyalty.
Both platforms also offer affiliate programs and in-depth analytics that help business owners make smarter decisions that can raise the value their customers receive.
So, Which is Better: Kajabi vs ClickFunnels?
We have gone in-depth on the differences between ClickFunnels vs Kajabi, and this information should be enough to help you determine which one is better for your business. Both platforms are jam-packed with fabulous features to make your life easier as a business owner, so you’ll need to reflect on what your business needs to succeed.
Kajabi is a clear winner if you want to create and sell online courses, offer digital products, or cultivate a premium membership group. Thanks to Kajabi’s focus as a knowledge platform, it includes additional course creation features that set it apart from ClickFunnels.
The all-in-one suite of educational features provided by Kajabi is a lifesaver for online coaches, course creators, and content marketers looking to cultivate membership groups. Kajabi is also simple to set up, as you can build an online course in just hours without requiring technical skills.
The debate of ClickFunnels vs Kajabi also has a clear winner when it comes to establishing sales funnels and increasing conversions. ClickFunnels is flexible enough to work with both digital and physical products, positioning it as one of the best e-commerce and digital marketing platforms on the market.
Crafting a new sales funnel or upgrading current ones is simple with the help of ClickFunnels, as the platform comes with several tools and templates to assist you along every step of the funnel. ClickFunnels also offers additional sales-focused analytics to help you stay informed on the effectiveness of your campaigns, helping you diagnose your conversion rates in real time.
Kajabi and ClickFunnels are both excellent choices for selling digital products, offering a comprehensive selection of tools to help you expand your business without requiring years of tech knowledge.
We recommend Kajabi for education and knowledge-based businesses, including online coaches and digital course creators, while ClickFunnels is a stronger option for e-commerce shops and drop shippers.
Ultimately, you can’t go wrong with either option, and we suggest checking out each platform’s 14-day free trial to determine the best fit for your business between ClickFunnels vs Kajabi. The best way to get started is to jump into a platform and experiment for yourself, as you can’t grow your business without taking action!
Either Kajabi or ClickFunnels can take your business to the next level, but there are a few others you may want to look into before taking that leap of faith, so let’s look at some of those options.
Consider These Other Platforms Before Pulling the Trigger…
There are several fantastic digital marketing platforms on the market, and the debate of ClickFunnels vs Kajabi is only the tip of the iceberg. If you’re still in the planning stages of your business and want a meticulous look at how each platform stacks up against one another, you’ve come to the right place.
As content creators ourselves, we’ve explored the ins and outs of these platforms firsthand. We know the struggle of searching for the perfect platform, so we’ve taken it upon ourselves to bring you in-depth guides on their differences.
Interested in Podia? We’ve put Podia under the microscope in several guides, including our look at Podia vs Teachable, Podia vs Thinkific, Learnworld vs Podia, Kartra vs Podia, and Podia vs Mighty Networks.
The fun doesn’t stop there, however. We’ve also compared additional platforms, like Circle vs Tribe, Circle vs Mighty Networks, and Thinkific vs Mighty Networks.
However, you don’t want to get bogged down by information overload. Choosing either Kajabi or ClickFunnels and getting started immediately with their free trials can start your business on a journey that will take it to new heights.
Final Thoughts on the Kajabi vs ClickFunnels Debate
We’ve reached the end of our guide on ClickFunnels vs Kajabi, and with each platform offering vital features to help you grow your business, you may find yourself deep in thought on your choice.
While Kajabi is better optimized for course creators and ClickFunnels is a must-have for e-commerce businesses that sell physical products, the two platforms share enough similarities to make you a winner no matter what option you choose.
So take the time to think about your business model and how each of these two platforms can help you, but don’t think for too long!
You’ll want to compare Kajabi vs ClickFunnels with their 14-day free trials, then dive in to start creating. After all, you can’t begin converting your funnels without building them in the first place, so get to work!